Although
globalization is mainly concerned with business trade and international
relations. It is no longer viewed from that perspective alone. the tide of
globalization is now encroaching into other spheres too. Satellite television
channels and the internet are bringing all sorts of different cultures into our
homes. Under the influence of globalization global cultures are steadily
getting integrated with local cultures different cultures are constantly interacting.
as an independent nation we have our own
traditional social values beliefs and attitudes .but in the globalizing process
many foreign customs are intruding on them. This is having a profound impact on
our young generation in particular. The intrusion of foreign culture is seen as
a threat to our national cultural identity. Over the last years there have been
significant changes in the life style of our young generation. They no longer
feel proud of our rich cultural heritage. Every sphere of life such as food
clothing entertainment etc is getting westernized. Hollywood is dominating the
whole world. The remotest regions of our villages no longer enjoy our popular bangle
songs and films. They are devouring Hindi films and songs and have taken those
as the integral part of their life. They are foolishly imitating foreign culture
in their life style and forgetting their root.
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